Contractor SEO ROI calculator
Wondering whether local SEO actually pays for itself? Enter a few numbers from your own business and this tool shows your cost per lead, your cost per booked job, your return, and how it stacks up against buying leads from a platform like Angi. Adjust the inputs and the math updates instantly.
Your numbers
What it means
This is an estimate to show the shape of the math, not a promise of results. SEO builds over months, so early on your cost per lead may sit near or above paid channels before it falls. Plug in your own numbers to see your case.
How to read it
What the numbers mean, and the honest caveats
- Cost per lead is your monthly SEO spend divided by the leads it produces. This is the number to watch fall over time.
- Cost per booked job factors in your close rate, so it reflects what you actually pay to win a customer, not just a lead.
- Revenue produced multiplies booked jobs by your average job value, and return compares that to what you spent.
- The paid comparison shows what the same volume of leads would cost through Angi, Local Services Ads, or Google Ads, where you pay again for every lead.
- The honest caveat: SEO compounds over months, so early on your cost per lead can sit near or above paid channels before it drops below them. See how long local SEO takes.
For the fuller picture behind these numbers, see how local SEO increases profit and our breakdown of SEO versus Angi and Local Services Ads on cost per lead.
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Turn the estimate into real numbers
Get a free audit with a real lead estimate for your market
The calculator uses your estimates. We can replace them with a real read on your market: your rankings, your competition, and what lead volume is realistic. No contract, and for local contractors we only work with one company per market.