What’s Actually Included in Different
SEO Project Tiers for Roofers?
“Starter,” “Growth,” and “Domination” sound like marketing labels until you see what’s actually different underneath each one. Here’s a real breakdown of what each tier includes, what it doesn’t, and how to know which one fits your roofing company.
The Three Tiers at a Glance
Every CurbSide roofing engagement starts with one of three fixed-price, one-time projects. The tiers differ in page count and scope, not in quality or process. A Starter client and a Domination client get the same research, the same writing standard, and the same approval-before-go-live process, just applied to a different number of pages.
What’s Included in Every Tier
Homepage Rewrite
Every tier includes a full rewrite of your homepage, built around the searches your customers actually make.
Title Tags & Meta Descriptions
Every page delivered comes with properly written title tags and meta descriptions, not defaults left blank.
H1/H2 Structure
Proper heading hierarchy on every page, giving Google a clear signal about what each page covers.
Approval Before Go-Live
You review and approve every page before anything is published, regardless of which tier you choose.
Tier-by-Tier Breakdown
| Feature | Starter | Growth | Domination |
|---|---|---|---|
| Homepage rewrite | Included | Included | Included |
| Service pages | Up to 3 | Up to 5 | Up to 5 |
| Contact page optimization | — | — | Included |
| Delivery time | 7-14 days | 7-14 days | 7-14 days |
| Price | $997 | $1,497 | $1,997 |
Starter: Who It’s For
Single-trade roofing companies investing in SEO for the first time. Three service pages typically cover the core of a roofing business: replacement, repair, and one specialty like storm damage or metal roofing.
Growth: Who It’s For
Established roofers ready to compete for more keywords. Five service pages allow for broader coverage, replacement, repair, storm damage, metal roofing, and gutters, for example, capturing more of the total search volume in your market.
Domination: Who It’s For
Multi-service exterior companies where the contact and conversion path needs to work across several service lines at once. The additional contact page optimization matters most when leads are funneling in from multiple different services simultaneously.
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What’s Not Included in Any Tier
None of the three project tiers include ongoing services. Weekly Google Business Profile management, monthly reporting, and new location page expansion beyond the initial set are all separate monthly services, added only if and when you choose to. The project builds the foundation; it doesn’t include the ongoing maintenance and expansion layer on top of it.
How to Pick the Right One
Just Starting With SEO, One Core Service Focus
Starter covers the essentials without overbuying pages you don’t need yet.
Established, Competing for More Keywords
Growth’s extra service pages capture more of the total roofing search volume in your market.
Multiple Service Lines, One Conversion Funnel
Domination’s contact page optimization matters most when several services are funneling leads through the same path.
Project Tiers FAQ
Yes. Many roofing companies start with Starter and add service pages later through monthly location page expansion rather than repurchasing a higher tier outright. Upgrading before the project starts is also an option if your scope changes during intake.
A dedicated page targeting one specific service, such as roof replacement, roof repair, storm damage restoration, or metal roofing installation, each written around the specific searches homeowners make for that service.
Not directly. Ranking speed depends more on market competitiveness than tier. A higher tier gives you more pages competing for more keywords, which means more total ranking opportunity, but each individual page follows the same 60 to 90 day timeline.
Additional pages beyond a tier’s included set are typically added through the monthly location page expansion service, which adds one to two new pages per month after the initial project delivers.
For a single-service roofer, usually not on its own, the jump from Growth to Domination is more about the multi-service page architecture. For a company running multiple service lines under one contact funnel, a properly optimized contact page can meaningfully affect conversion rate across all that traffic.
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